LIDAce was born from legacy.

This brand is a tribute to my mother, LIDA—a woman of elegance, vision, and unwavering standards. She had a gift for making people feel seen, for bringing beauty into everyday moments, and for setting the bar high in everything she touched. Her life was cut short far too soon, but her spirit lives on—in her children, in her grandchildren, and now, through LIDAce.

Through the years, I’ve turned grief into purpose. LIDAce blends luxury, culture, and meaning into every experience we create—from bespoke travel to elevated hospitality and investment in Africa’s future.

This isn’t just a business. It’s a continuation of her story, told through excellence, intention, and the quiet power of legacy. May every experience with us feel like home.

With Love & Gratitude,

Alice Umutoni

Founder & CEO, LIDAce

Though she walks in another world, her light still guides ours.